Over social media we can all understand pain management for our children.


"It Doesn't Have to Hurt" is an initiative led by the Centre for Pediatric Pain Research to get research evidence about children's pain directly into the hands of parents who can use it.

#itdoesnthavetohurt

Don't miss out on the conversation.

Curious? Find out more about #itdoesnthavetohurt.

Join us for a public discussion about social media, science and health; together we can help make a difference for children in pain. You can play an integral part in helping spread the information and make a difference for your children.

Current CycleA New Way of Doing Things


 
 
An idea surfaces to help manage pain for children.
 
It takes roughly 17 years from studying the idea until it reaches caregivers and parents.
 
The idea finally reaches parents and caregivers helping children manage pain.
Instantly share new concepts within the world of pain management and eliminate the 17 year wait, helping children much faster.
What if we could share these ideas through social media? Would this speed up the process?

Current CycleA New Way of Doing Things


 
 
Instantly share new concepts within the world of pain management and eliminate the 17 year wait, helping children much faster.

"It Doesn't Have to Hurt" is an initiative led by the Centre for Pediatric Pain Research to get research evidence about children's pain directly into the hands of parents who can use it. Poorly managed pain in children is a serious and on-going health problem, resulting in unnecessary suffering and long term negative effects. Currently, children are not receiving the evidence-based pain care they deserve. It takes 17 years for research findings to translate into improvements into clinical care. We aim to change that.

Our partnership grant with



The grant seeks to increase parent uptake and application of evidence-based knowledge on children's pain through a partnership between health researchers and an award-winning online publisher targeted primarily to Canadian mothers, the Yummy Mummy Club.ca (YMC)

The 'It Doesn't Have to Hurt" social media campaign (#itdoesnthavetohurt) will span a 12-month period (beginning in September 2015) of targeted sharing and discussion of content about children's pain through blogs, videos, Twitter parties, Facebook polls, and social media images, all posted and promoted on the YMC website and social media.

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